Life Ball in Vienna: The Girl Effect

Hi there,

About a week ago the annual Life Ball took place in Vienna – besides a lot of celebrities, there also was presented an initiative called ‘The Girl Effect’, which, in my opinion, is quite worth sharing.

Actually, it seems to be quite easy: If you improve the life of 12 year old girls, the chance is quite high that our world is becoming a better place within the next 50 years, as it will not only affect the girls, but also their children. It was presented as part of the initiative ‘Zero’ about no new HIV infections. Part of the presentation was a little video:

You can find out more on

Author: markus

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